When someone searches for your business, or for what you sell nearby, your Google Business Profile is often the first thing they see. Most owners fill in the basics and never touch it again, which means they miss the easiest way to stand out: posting.
This guide covers why posting on your Google Business Profile is worth it, the types of post you can share, what to say and how to do it, with examples you can copy.
What is a Google Business Profile post?
A post is a short update that appears on your business listing in Google Search and Maps. You can share news, offers and events, add a photo and include a button such as Call, Book or Learn more.
It is free, takes a few minutes and puts fresh information in front of people at the exact moment they are deciding who to contact.
Six benefits of posting on your Google Business Profile
Posting takes minutes, and it does more for a local business than most owners realise.
You reach people who are ready to act
Someone looking at your listing is already searching for what you do. A post gives them a reason to choose you over the next result.
Your profile looks open and active
Recent posts show that you are trading, busy and paying attention. An untouched profile makes people wonder.
You can promote offers for free
An offer post puts a deal, dates and terms right on your listing, with no advertising spend.
You answer questions before they are asked
Opening hours over a bank holiday, a new service, a change of address. Post it, and customers see it first.
Buttons turn views into action
Every post can carry a button to call, book, order or visit your website.
It supports everything else you do
An active profile, good reviews and consistent details all work together to help local customers find and trust you.
The three types of Google post
Google gives you three formats. Most businesses only ever need the first two.
General news: a new service, a finished job, a team announcement or a helpful tip.
A promotion with a title, start and end dates, and optional code and terms.
Something happening on a set date, such as an open day, a class or a sale.
What to post on your Google Business Profile
Not sure where to start? These eight ideas work for almost any local business.
This week's offer
What is on, how long for and how to claim it.
A recent job or product
A photo of your latest work with one line about it.
A five star review
Thank the customer and share what they said.
Seasonal reminders
Winter checks, Christmas order deadlines or summer opening hours. Our 2027 social media calendar has the key dates.
New services or stock
Tell searchers what is new before they have to ask.
Changes to opening hours
Bank holidays, staff training days and late openings.
Meet the team
A friendly face makes a first call easier.
Answers to common questions
Turn the question you hear most into a short post.
How to post on your Google Business Profile
It takes about five minutes once you know where to look.
Sign in to the Google account that manages your business and search for your business name on Google.
Pick Update, Offer or Event from the options shown on your profile.
Keep it short, lead with the main point and use a clear, bright image.
Choose Call, Book, Order or Learn more, then post and check how it looks on your listing.
Example Google posts you can copy
Swap in your own details and they are ready to go.
10% off all boiler services this month.
Book before the end of November and stay warm all winter.
Call today to grab a slot.
We are now open on Sundays, 10am to 4pm.
Pop in for the same friendly service, seven days a week.
"Fast, friendly and fairly priced."
Thank you, Sarah, for the lovely review.
Want the same service? Book online in two minutes.
Google post dos and don'ts
Do
- Post about once a week
- Lead with the most important point in the first line
- Use a clear, bright photo of your own work or premises
- Add a button to every post
- Keep your opening hours and contact details up to date as well
- Share the same news on your other channels. Facebook works well alongside Google
Don't
- Fill posts with hashtags. They do nothing on Google
- Write long posts. Most people only see the first couple of lines
- Use stock photos that could belong to anyone
- Leave an expired offer as your most recent post
- Post once and forget about it. Recent posts are what searchers see
Google Business Profile post FAQs
Is posting on Google Business Profile free?
Yes. Posts are a free feature of your profile. All you need is a verified Google Business Profile.
How often should I post on my Google Business Profile?
Once a week is a good target. Google shows your most recent posts first, so a steady rhythm keeps your profile looking current to anyone who finds you.
Do Google Business Profile posts help you rank higher?
An active, complete profile is one of several things that help local visibility, but posts alone will not move you up the results. Their main job is to give people who find you a reason to call, visit or book.
What is the difference between Google My Business and Google Business Profile?
They are the same thing. Google renamed Google My Business to Google Business Profile in late 2021, and you now manage it directly from Google Search and Maps.
Can someone post to my Google Business Profile for me?
Yes. You can add a manager to your profile so an agency can post on your behalf. Our Google Business Profile management includes regular posts written and designed for you.
