Running a marketing agency is demanding. You are juggling client expectations, deadlines, reporting, business development, and a hundred other things at once. Adding social media management on top of all that, especially as your client base grows, can quickly become unsustainable.
White label social media management is how smart agencies solve this problem. By outsourcing the delivery to a trusted partner and presenting the work under your own brand, you can scale your social media offering without hiring, without the overhead, and without sacrificing quality.
If you are considering white label social media for your agency, here are the answers to the questions we get asked most often.
What is white label social media management?
White label social media management is when one company handles the day-to-day management of social media accounts on behalf of another company, who then presents that work to their clients as their own.
As a reseller, your clients never need to know that a third party is involved. The content is created, posted, and managed in the background, while you maintain the client relationship and brand the service as part of your own offering. It is a behind-the-scenes arrangement that lets agencies expand their services without expanding their team.
Who is white label social media management for?
White label social media is a good fit for a wide range of businesses. The most common are:
Marketing agencies that want to add social media to their list of services, or that already offer it but are struggling to keep up with client demand.
SEO and paid ads agencies that want to offer a full-service package without building out an entirely new department.
PR firms and brand consultancies that handle communications but do not have the capacity to manage social channels in-house.
Freelancers and consultants who want to offer social media to their clients but need a reliable delivery partner to handle the work.
New agencies just starting out who want to offer social media from day one without the upfront cost of hiring staff.
If you have clients who need social media management and you want to deliver it under your own brand, white label is worth exploring.
How does the white label process work at 99social?
The process is designed to be as straightforward as possible. Once you are ready to start outsourcing your social media, you get in touch with the 99social team and we provide everything you need to get going.
When you have a client ready to sign up for social media management, you send them a questionnaire or gather the necessary information yourself through a call. That information is then passed on to us, and we get started building and managing the account.
The whole thing runs quietly in the background. We handle the content creation, posting, and management. You handle the client relationship. This approach allows agencies to add social media services to your agency without hiring staff, making it an attractive solution for growing businesses.
Ready to grow your social presence?
We handle your social media so you don't have to. From just £99 per month, we create content, schedule posts, and grow your audience, letting you focus on running your business.
