Winning new clients is expensive. Growing the clients you already have is usually quicker, cheaper and better for everyone.
Here are 15 ways marketing agencies can increase their average spend per client, without being pushy.
Add value, then add services
Understand each client's goals, show results clearly and suggest the next step that helps them grow.
Offer services that fit together, and use partners so you don't need to hire for each one.
15 ways to grow client accounts
Pick the ones that suit your agency.
Add complementary services
Social media with SEO, content with web design.
Move projects to retainers
Ongoing support after a website launch.
Offer tiered packages
Make it easy to upgrade.
Run quarterly reviews
A natural moment to suggest what's next.
Report on results
Clients invest more when they see the return.
Bundle services
A discount for taking more than one.
Offer audits
A free review often uncovers paid work.
Create campaign add-ons
Seasonal campaigns, launches and events.
Train their team
Workshops and training as an extra service.
Raise prices annually
Small, regular increases tied to value.
Upsell content
Blogs, video and photography.
Add paid advertising
Boost the organic work you already do.
Offer white label services
Resell specialist services under your brand. Here's why social media is a good one to start with.
Ask for referrals
Happy clients introduce you to their contacts.
Improve onboarding
Start every client with a full picture of what you offer.
Add social media without hiring
Resell our social media management under your own brand, and grow spend per client from day one.
Find out more about reselling 99social or adding social services without hiring.
Agency growth FAQs
Why focus on spend per client?
Growing existing accounts is usually cheaper and faster than winning new clients, and clients who buy more services tend to stay longer.
What services are easiest to add?
Services that fit naturally with what you already do: social media alongside SEO, content alongside web design, paid ads alongside social.
How do I upsell without being pushy?
Base every suggestion on the client's goals and results. Regular reviews make it a natural conversation.
Should agencies use retainers?
Yes, where possible. Retainers give you predictable income and give clients consistent support.
Can we add services without hiring?
Yes. White label partners can deliver services under your brand. See our reseller programme.
