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Social media management for mortgage advisers
More enquiries, more remortgage reviews and a name people trust with the biggest purchase of their lives. We plan, design and post compliant social media for mortgage brokers and advisers, so you can focus on your clients.
Content for the clients you actually want
A first-time buyer and a portfolio landlord need very different posts. We plan your content around the borrowers you specialise in, so the right people get in touch.
First-time buyers
The biggest audience on social media, and the one most in need of a friendly guide.
Remortgagers
Thousands of fixed rates end every month. Reach them before they drift on to a standard variable rate.
Home movers
Families upsizing, downsizing or relocating, and needing to get the timing right.
Self-employed
Often told no elsewhere. Clear content shows them you can help.
Landlords
Buy-to-let and portfolio landlords looking for a broker who knows the market.
Nobody needs a mortgage until they really do
Mortgages are triggered by life moments. Posting every week means you are already the name they know when theirs arrives.
Engaged
Planning a life together, and a first home.
New job
A pay rise can change what people can borrow.
Fixed rate ending
The most valuable moment to be in their feed.
Growing family
Needing more space, and soon.
Going it alone
Newly self-employed and unsure where they stand.
Becoming a landlord
Buying a first rental property.
Anatomy of a compliant mortgage post
Mortgage marketing is a financial promotion, so every post has to be right. Here is what goes into a real remortgage post we designed for an adviser client.
- 1
Risk warning on every mortgage promotion
Posts promoting mortgages carry the required warning that your home may be repossessed if you do not keep up repayments, as set out in the FCA mortgage rules.
- 2
Fair, clear and not misleading
No promised rates, guaranteed approvals or pressure. Benefits are balanced and nothing important is hidden in small print.
- 3
A clear, honest call to action
People are invited to book a review or call, never to sign up on the spot.
- 4
Approved by you before it goes live
Every post lands in your dashboard first, so you or your network can sign it off.
See the FCA mortgage financial promotion rules. You remain responsible for your promotions and your network's sign-off.
Mortgage jargon, decoded
Borrowers do not know their LTV from their ERC. Simple explainers get saved, shared and remembered, and position you as the adviser who makes it make sense.
- LTVLoan to value, explained in one graphic
- ERCEarly repayment charges, and when they apply
- SVRWhat happens when a fixed rate ends
- AIPWhy an agreement in principle helps
Where mortgage advisers should post
On Basic, every post goes out on two platforms, usually Facebook and Instagram. Standard adds a third, and Pro covers up to four with Stories and video. Want ideas to try yourself? Read our social media post ideas for mortgage advisers.
Local first-time buyers, families and community groups where people ask for a broker recommendation.
First-time buyers and younger movers, with explainers, polls and real client stories.
Referral partners like estate agents, solicitors and accountants, plus landlords and professionals.
Posts that appear when people search for a mortgage adviser near them.
Live in ten working days
Pick a plan
Basic, Standard or Pro, with no contract.
Tell us about you
Your specialisms, your network and the clients you want more of.
We plan your month
Compliant posts written around rates, rules and the property market.
You approve, we post
Sign everything off in your dashboard, then we schedule it.
“Every one of our social media campaigns was done to perfection and created us a lot of new business. Would highly recommend to anyone.”
Verified Google reviewRead all 80+ reviews
Social media plans for mortgage advisers
Fully managed social media for your business from £99+VAT a month, with no contract. Cover up to 4 platforms, with video content on Standard and Pro.
Basic
- Custom static graphics
- Dashboard with basic analytics
Not included: Video, carousels, infographics, longer-form social content, Stories or WhatsApp support
Standard
Most popular
- Premium graphics, carousels & infographics
- Dashboard with basic analytics
- WhatsApp support
Not included: Stories
Pro
- Premium graphics, carousels & infographics
- 2 Stories a week
- Pro analytics dashboard
- WhatsApp support
- Dedicated account manager
- UK-based team
- Email support
- No contract
Social media guides for mortgage advisers
Ideas and advice from our blog, written for mortgage advisers. Free to read, and yours to use.
Mortgage adviser social media FAQs
Do you work with mortgage brokers and advisers?
Yes. We manage social media for independent mortgage brokers, advisers in national networks and protection specialists across the UK, from sole advisers to firms with several offices.
Do your mortgage posts include the right risk warnings?
Yes. Posts that promote mortgages include the required warning that your home may be repossessed if you do not keep up repayments on your mortgage, and we write every post to be fair, clear and not misleading. You approve each one and stay responsible for your financial promotions.
Can posts go through my network for compliance sign-off?
Yes. Your content is ready in your dashboard the week before it is due, so you can send it to your network or compliance team for approval before anything goes live.
What should a mortgage adviser post on social media?
A mix of plain English explainers, remortgage reminders, first-time buyer guides, polls, client reviews and posts about you and your team. We plan it around the property market and the borrowers you specialise in.
Which social media platforms are best for mortgage advisers?
Facebook and Instagram reach first-time buyers and home movers, LinkedIn works well for referral partners and landlords, and Google Business Profile helps people nearby find you.
How much does social media management for a mortgage adviser cost?
Our plans start at £99+VAT a month for Basic, £199+VAT for Standard and £299+VAT for Pro, with no contract. A traditional agency typically charges £500+ a month.
Is there a minimum contract?
No. We charge upfront for the month ahead, and you can cancel, pause or come back whenever you need. Just give us at least ten working days' notice before your next billing date.
Can you reply to comments and messages too?
Yes, with our community management add-on from £40+VAT an hour. A real person replies and points enquiries to you. We never give mortgage advice on your behalf.
Spend less time posting. More time with clients.
Tell us about your business and we will get back to you, usually within one working day.
- Live in 10 working days
- From £99+VAT a month
- No contract
Prefer email? [email protected]
Tell us about your business
Your name, firm and a quick message is all we need.
