Social media management for nurseries
Fuller rooms, longer waiting lists and parents who trust you before they visit. We plan, design and post safe, warm social media for day nurseries, preschools and childminders.
You will not see children's faces on this page. That is the point.
Parents trust you with the most precious people in their lives. Your social media should prove it. We build safeguarding into every post we create for early years settings, in line with your own photography and online safety policies.
No faces without consent
Children only appear where parents have given written consent, and we favour hands, wellies and backs of heads over faces.
Nothing identifying
No names, birthdays, school uniforms, logos on clothing or details that could locate a child.
No tagging
We never tag parents or children, and we keep locations to your setting, not where families live.
Approved by you
Every post goes through you first, so your safeguarding lead can check it before it goes live.
The right post at every age
Parents' questions change as their child grows. We plan helpful, timely content for every stage, so you stay the trusted voice from first enquiry to the last day of preschool.
Expecting
Parents join waiting lists early, so be the name they already know.
Funded hours
Explain the funded childcare that working parents can claim.
Settling in
Reassuring posts about settling sessions, routines and key people.
Preschool
School readiness, phonics fun and confidence building.
Big school
Reception application reminders and leavers celebrations.
Like your weekly timetable, online
Parents love seeing what their little ones get up to. A steady rhythm of activities, tips and team posts keeps current families engaged and shows new ones what they are missing.
Activity round-up
Messy play, sensory trays and the week's theme.
Parent tip
Weaning, sleep, potty training and screen-free play ideas.
Garden time
Outdoor learning, forest school and muddy puddles.
Meet the team
Your practitioners, their qualifications and favourite activities.
Community
Open days, events, reviews and spaces available.
On Basic, three posts a week go out on both Facebook and Instagram. Standard adds a third platform and video, and Pro covers up to four with Stories.
Parents trust other parents
Most families choose a nursery on recommendation. We turn your best reviews into warm, shareable posts that reach the friends, neighbours and local groups where the next family is asking for advice.
- Reviews shared only with the parent's permission
- Names removed or initials only, if parents prefer
- Posted to local Facebook groups and your Google profile
Built for early years
Nurseries have more to think about than most businesses before they press post. We already know the rules, and you approve every post before it goes live.
Accurate Ofsted claims
If a post mentions your rating, it is your current published grade, worded the way Ofsted gives it.
Honest funding posts
Funded hours posts are clear about eligibility, so parents are never misled about what they can claim.
Policy aligned
Content follows your photography, mobile phone and online safety policies, and the EYFS safeguarding requirements.
Consent on file
We only use images you confirm have current written parental consent.
No advice in comments
Questions about individual children are always taken offline with your team.
Kind community management
We moderate comments on request, and nothing about a child is ever discussed publicly.
“Every one of our social media campaigns was done to perfection and created us a lot of new business. Would highly recommend to anyone.”
Where nurseries should post
Facebook leads for almost every nursery, with Instagram close behind. We recommend the right mix for your setting and your plan. Want ideas to try yourself? Read our social media post ideas for nurseries.
Where local parents ask for recommendations and follow your updates. The priority for most nurseries.
Activities, your setting and your team, shared safely.
Posts that appear when parents search for a nursery near them.
Attracting qualified practitioners and room leaders.
Up and running in ten working days
Pick a plan
Basic, Standard or Pro, with no contract.
Share your policies
Your ethos, your rooms and your photography policy.
We plan your month
Activities, tips and key dates, ready to check.
You approve, we post
Your safeguarding lead signs off, then we schedule it.
Social media plans for nurseries
Fully managed social media for your nursery from £99+VAT a month, with no contract. Cover up to 4 platforms, with video content on Standard and Pro.
Basic
- Custom static graphics
- Dashboard with basic analytics
Not included: Video, carousels, infographics, longer-form social content, Stories or WhatsApp support
Standard
Most popular
- Premium graphics, carousels & infographics
- Dashboard with basic analytics
- WhatsApp support
Not included: Stories
Pro
- Premium graphics, carousels & infographics
- 2 Stories a week
- Pro analytics dashboard
- WhatsApp support
- Dedicated account manager
- UK-based team
- Email support
- No contract
Social media guides for nurseries
Ideas and advice from our blog, written for nurseries. Free to read, and yours to use.
Nursery social media FAQs
Do you work with nurseries and childminders?
Yes. We manage social media for day nurseries, preschools, childminders, forest schools and early years settings across the UK, from single settings to small nursery groups.
How do you keep children safe on social media?
We never show a child's face without written parental consent, and we favour hands, feet and backs of heads. We never use names or identifying details, never tag families, and every post is approved by you before it goes live.
What should a nursery post on social media?
A mix of activity round-ups, parent tips, meet the team posts, parent reviews, open days and helpful posts about funded hours and key dates like school applications. We plan it around your weekly routine and the year.
Can you promote our funded hours and spaces?
Yes. We explain funded childcare clearly and accurately, including who is eligible, and promote your available spaces, open days and waiting lists.
Which social media platforms are best for nurseries?
Facebook is the priority for most nurseries, because that is where local parents look for recommendations. Instagram suits daily life, Google Business Profile helps parents searching nearby, and LinkedIn helps with recruitment.
How much does social media management for a nursery cost?
Our plans start at £99+VAT a month for Basic, £199+VAT for Standard and £299+VAT for Pro, with no contract. A traditional agency typically charges £500+ a month.
Is there a minimum contract?
No. We charge upfront for the month ahead, and you can cancel, pause or come back whenever you need. Just give us at least ten working days' notice before your next billing date.
Can you reply to comments and messages from parents?
Yes, with our community management add-on from £40+VAT an hour. A real person replies kindly and points parents to your team. Nothing about an individual child is ever discussed publicly.
Spend less time posting. More time with the little ones.
Tell us about your setting and we will get back to you, usually within one working day.
- Live within ten working days
- Plans from £99+VAT a month
- No contract, cancel anytime
Prefer email? [email protected]
Tell us about your nursery
Your name, setting and a quick message is all we need.
