The internet is overflowing with countless websites offering deals, offers, and exclusive bargains. With so many sites offering deals that are just a click away, it’s understandable why travel agents might be worried. However, you may be surprised to know that the opposite is true.
Forget anything you may have read online, travel agencies aren’t dead. If anything, they’re more important than ever!
Whilst these sites offer ‘great’ deals, many of them can’t offer the expertise, service, and value that you offer! Plus, it’s likely that you have great deals too – it’s simply a matter of letting people know.
This is where social media comes in! If you are a travel agency that isn’t using social media, you’ll miss out on the power to grow and transform your business for the better!
Knowing where to get started isn’t always easy, which is where we come in!
Here are some social media post ideas for your travel agency:
If you haven’t done so already, create some accounts on social media and start getting some followers! Focus on the following platforms:
Not only are these platforms the most popular, but they are also the best for travel content. More and more people are heading to social media for their travel tips, so make sure you’re in the same place they are!
Deals and Promotions
Now that any new and potential customers can find you on social media, you can share any exclusive deals or offers you may have!
Whenever you have a great deal, share it across your platforms to get your followers excited! This is sure to bring in new enquiries and sales.
You can also use social media to run competitions and promotions. You could offer exclusive deals for those who enquire directly through your social platforms.
Alternatively, you could run a competition to drive up engagement on your channels. Offer a prize to be drawn on a certain date (make this clear), and give clear conditions of entry. Here is an example: To enter our competition, do the following:
- Like our page @exampletravelagency
- Tag one friend in the comment section of this post
- Each friend tagged counts as one entry
- Share this post to your story and tag us for 5 extra entries
This type of competition gets your followers to do the work of promoting your page for you!
As a travel agency, people will trust you to provide updated information on all things travel related. This presents a great opportunity to use your social media channels to share any travel updates and build trust amongst your followers.
The world is constantly changing, which affects when and where people can travel. Should there be any updates on a popular destination, such as visa or entry requirements, make sure you share this with your audience.
This will add to the credibility of your business, and position your agency as an expert in your trade. People are always more likely to take their business to someone they trust – especially when it comes to travel!
Travel tips are an endless source of content for travel agencies. They are also a great way for you to build rapport and trust with your followers.
These tips could be general tips, like the following:
- 5 items to pack for every trip.
- 5 things we all think we need to pack, but never actually need to.
- What size bags can be used for carry-on.
- Tips for avoiding excess package charges.
These general tips will be helpful for new and experienced travellers. You can use images or videos. Either way, keep these posts short and informative so your audience stays engaged.
A travel blog is another powerful tool you can use to encourage new and existing customers to bring their business to you.
A travel blog allows you to go into depth on a specific topic or destination. Blog topics could include:
- Top places to visit in X
- Everything you need to know before travelling to X
- Scams to avoid when booking online
- Why you should book your next trip with an Agency
Every time you create a post, share it across your channels. This will drive your followers to your blog and then, your website. This will boost your engagement and increase your incoming leads.
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.