St George's Day is England's national day, and it offers a brilliant opportunity for a pint, a pie or a proper celebration of English food, drink and culture. It's growing every year, with more pubs, shops and towns getting involved, and it's an easy, positive day for businesses to join in with.
Here are 25 St George's Day social media post ideas for UK businesses, whether you run a pub, a restaurant, a shop, a trade business or a B2B brand, plus example captions, hashtags and a few things to be careful about.
When is St George's Day?
St George's Day is on 23 April every year, the feast day of St George, the patron saint of England. It's not a bank holiday, but it's marked with flags, red roses, parades, pub events and celebrations of all things English. The same date is also traditionally linked to Shakespeare, who died on 23 April 1616, and it's the international World Book Day too.
- Same date every year
- Celebrate English food and culture
- Start posting a week before
Why it's worth posting about
St George's Day is a simple, upbeat reason to celebrate local food, drink and traditions. It's a natural fit for pubs, restaurants, butchers, bakers, breweries, farm shops and florists, but it works for plenty of other businesses too: shops selling English-made products, trades and services that are proud of their local roots, and any business that wants to show some community spirit.
It's also in our free UK social media calendar, alongside 200+ other dates worth planning for.
Post ideas for the week before
Start about a week out. This is when people make plans for the evening and the weekend.
Share the date
Plenty of people don't know exactly when St George's Day is. A simple reminder post is helpful and gets shared.
Announce your event
Pub quiz, live music, a carvery or a family day? Share the details, the date and how to book, and post updates as places fill up.
Show off a St George's Day menu
Pies, roasts, fish and chips, scones and English cheeses. Mouth-watering photos of classic English food do the selling for you.
Spotlight English-made products
Shops can champion products made in England, from local gin and cider to crafts and homeware. It's a great story to tell.
Share some history
A short carousel on who St George was and why the red rose and the cross of St George are linked to the day is interesting and easy to share.
Post last order and booking dates
Be clear about the last day to book a table or order for delivery. Deadlines are one of the best reasons to act.
Behind the scenes prep
Show the bunting going up, the pies coming out of the oven or the roses arriving. It builds excitement and shows the care you put in.
Update your Google Business Profile
Add your St George's Day event, offer or opening hours there too, as people search locally for things to do. Here's why posting on your Google Business Profile matters.
Post ideas for St George's Day itself
Share a warm St George's Day message
A simple, friendly post wishing everyone a happy St George's Day is easy to make and fits any business.
Post live from the celebrations
Stories of a busy pub, a parade or a full dining room feel immediate and show people what they're missing.
Ask a fun question
Best English dish? Fish and chips or a Sunday roast? Quick polls and this-or-that posts are easy wins for comments.
Celebrate your local area
Share what you love about your town or county, from landmarks to local heroes. It's positive and very shareable.
Share a Shakespeare connection
The same date is traditionally linked to Shakespeare. A favourite line or a fun fact makes a clever, thoughtful post, and his work is free to use.
Run a giveaway
Offer a meal, a hamper of English produce or a voucher. Keep the rules simple and check each platform's competition rules first. Our guide to running a Facebook competition walks through it.
Spotlight your best seller
Your best pie, your local ale or your most popular English-made product. Make it the star of one post.
Show your team getting into the spirit
Staff with red roses or bunting behind the bar, with permission, puts faces to your business and feels fun.
Post ideas for service and B2B businesses
You don't need to run a pub or sell pies to get involved. These work for trades, professional services and B2B brands.
Celebrate your local roots
Share how long you've served your area and what makes your community special. It's warm and works well on LinkedIn.
Shout out local suppliers and partners
Tag the local businesses you work with, with their permission. It strengthens relationships and widens your reach.
Share a proud moment
A project, a milestone or a customer story from your local area is a positive, credible post for the day.
Support a local cause
If you're helping a local charity or community group, St George's Day is a great moment to share it.
Post ideas for after the day
Say thank you
A thank you the day after, ideally with a photo from the celebrations, rounds things off nicely.
Share the highlights
A short reel or carousel of the best moments shows how popular you were and gives people a reason to come back next year.
Repost customer content
If customers tagged you in their St George's Day posts, share them with permission. It's free, authentic content.
Ask for reviews
People are at their most positive straight after a great night, so ask while it's fresh. Here's how to encourage more reviews.
Point people to the bank holiday
The Early May Bank Holiday is just over a week later. A gentle teaser for your plans or opening hours keeps people following.
Example St George's Day captions
Copy these, swap in your own details and you're good to go.
St George's Day is on 23 April, and we're celebrating in style 🌹
Proper pies, local ales and live music from 7pm.
Tables are filling up fast for the celebration.
Tap the link in our bio to book yours.
Celebrating St George's Day at home this year? We've got you covered 😊
Our English hamper is packed with local cheese, chutney, biscuits and a bottle of something special.
Order today for collection tomorrow morning.
Grab yours at the link in our bio.
Happy St George's Day from all of us 🌹
Today we're celebrating the best of England, from our amazing local suppliers to the community we're proud to serve.
Thank you for supporting a local business.
Tell us in the comments: what's your favourite thing about where you live?
St George's Day hashtags
Use a few of the main ones and add a local hashtag for extra reach.
- #StGeorgesDay
- #England
- #MadeInEngland
- #EnglishProduce
- #SupportLocal
- #ShopLocal + your town
Tips to get more from it
Start a week before
Begin posting about a week out. People plan evenings out and weekend events ahead, and the final days get busy.
Keep it welcoming
St George's Day is for everyone. Keep the tone friendly, inclusive and focused on celebrating food, culture and community.
Make plans easy to follow
Event times, menus, booking links and opening hours should be clear and repeated in captions, Stories and your bio.
Keep your call to action clear
Book, order, buy or share. Pick one per post. Here's how to choose the right call to action.
St George's Day FAQs
When is St George's Day?
St George's Day is on 23 April every year.
Is St George's Day a bank holiday?
No. St George's Day is not a bank holiday in England, but many pubs, towns and businesses hold celebrations on the day or the nearest weekend.
Why is St George's Day on 23 April?
It's the traditional date of St George's death and his feast day. He became the patron saint of England in the Middle Ages, and the red cross of St George became the English flag.
When should I start posting about St George's Day?
Start about a week before with event details, menus and product ideas, post more often in the final few days, then follow up with a thank you afterwards.
Can 99social create my St George's Day posts?
Yes. 99social plans, designs, writes and schedules content for UK small businesses from £99+VAT a month, with key dates like this built in. See our social media management for small businesses.
