Social media management for cleaning companies
More regular clients, more quote requests and a fuller rota. We plan, design and post social media for cleaning businesses, from one-person domestic cleaners to commercial teams, so you can get on with the cleaning.
Before anyone hands over a key, they check you out
Letting a cleaner into your home or office is a big decision. Most people look at your social media before they ask for a quote, so we make sure it answers every question they have.
What customers check first
One-off cleans are nice. Regulars pay the bills.
A single deep clean is a good day. A weekly client is a year of work. Social media keeps you in front of local people until they are ready to book, and turns one-off jobs into regular slots.
One new weekly regular more than pays for a year of our Basic plan.
Illustrative example allowing for holidays. Your prices and numbers will differ.
Your social media, on a rota
On Basic, three posts a week go out on both Instagram and Facebook. Each one has a job to do, from getting saved to getting a quote request.
Real posts we have designed for cleaning clients, shown without their branding.
Busy seasons, booked in advance
Cleaning has its own calendar. We plan campaigns a few weeks ahead of each peak, so the enquiries arrive while you still have space on the rota.
New year reset
Fresh start deep cleans, and regular slots for people who promised themselves help this year.
Spring cleaning
The classic deep clean push, with ovens, windows and all the jobs people put off.
Moving season
End of tenancy cleans for tenants, landlords and letting agents, peaking with the student moves.
Before Christmas
Pre-Christmas deep cleans, ovens before the big day and tidy ups after the party.
Short of cleaners? We post your vacancies too.Recruitment posts that show what it is like to work for you, so good cleaners want to join your team.
Clean claims, too
Eco claims and photos from inside people's homes need care. We build the rules into every post, and you approve everything before it goes live.
Green claims you can prove
Plant-based, eco or non-toxic claims are only made when you can back them up, in line with the CMA Green Claims Code.
Customer homes stay private
Before and after photos only go out with permission, with no door numbers, addresses, family photos or personal items in shot.
Genuine reviews only
We only share real reviews from real customers, never edited or made up. Fake reviews are banned in the UK.
Promises that are accurate
Insurance, vetting and guarantees are described exactly as they are, so nobody is misled.
Read the Green Claims Code from the Competition and Markets Authority.
Every one of our social media campaigns was done to perfection and created us a lot of new business. Would highly recommend to anyone.
★★★★★ Verified Google review
Where people look for a cleaner
Basic covers two platforms, usually Facebook and Instagram for domestic cleaning. Standard adds a third and edited videos, and Pro covers up to four with Stories. Want ideas to try yourself? Read our social media post ideas for cleaning companies.
Local community groups and neighbourhood pages, where most domestic cleaners get recommended.
Before and afters, tips and team posts that make your work look as good as it is.
Posts that show up when people search for a cleaner near them.
Office and commercial cleaning, where office and facilities managers look for suppliers.
Satisfying cleaning videos and quick tips, on Standard and Pro.
Live in ten working days
Pick a plan
Basic, Standard or Pro, with no contract.
Tell us about your business
Your services, your area and the work you want more of.
Send us photos
Your team, your van and your best results, or we use quality imagery that suits you.
You approve, we post
Check everything in your dashboard, then we schedule it.
Social media plans for cleaning companies
Fully managed social media for your cleaning business from £99+VAT a month, with no contract. Cover up to 4 platforms, with video content on Standard and Pro.
Basic
- Custom static graphics
- Dashboard with basic analytics
Not included: Video, carousels, infographics, longer-form social content, Stories or WhatsApp support
Standard
Most popular
- Premium graphics, carousels & infographics
- Dashboard with basic analytics
- WhatsApp support
Not included: Stories
Pro
- Premium graphics, carousels & infographics
- 2 Stories a week
- Pro analytics dashboard
- WhatsApp support
- Dedicated account manager
- UK-based team
- Email support
- No contract
Social media guides for cleaning companies
Ideas and advice from our blog, written for cleaning companies. Free to read, and yours to use.
Cleaning company social media FAQs
Do you do social media for cleaning companies?
Yes. We manage social media for domestic cleaners, commercial and office cleaning companies, end of tenancy specialists, carpet cleaners and Airbnb turnover teams across the UK, from sole traders to growing teams.
What should a cleaning company post on social media?
A mix of before and after photos, cleaning tips, customer reviews, meet the team posts, seasonal offers and questions that get people talking. We plan it around your services and your busy seasons.
How can social media get my cleaning business more regular clients?
By keeping you in front of local people week after week. Posts that show your team, your results and your reviews build the trust people need before letting a cleaner into their home, and remind them to book when they are ready.
Can you help us win office and commercial cleaning contracts?
Yes. On Standard and Pro we can add LinkedIn, where office and facilities managers look for suppliers, with posts that show your reliability, your vetting and the kinds of buildings you clean.
Can you post before and after photos from customers' homes?
Yes, with the customer's permission. We make sure nothing identifies the property or the people who live there, so no door numbers, addresses, family photos or personal items.
Can you help us recruit more cleaners?
Yes. We can include recruitment posts in your plan that show what it is like to work for you, so good cleaners want to join your team.
How much does social media management for a cleaning business cost?
Our plans start at £99+VAT a month for Basic, £199+VAT for Standard and £299+VAT for Pro, with no contract. A traditional agency typically charges £500+ a month.
Is there a minimum contract?
No. We charge upfront for the month ahead, and you can cancel, pause or come back whenever you need. Just give us at least ten working days' notice before your next billing date.
Anything else? Send us a message and we will get back to you within one working day.
Spend less time posting. More time on the cleans.
Tell us about your cleaning business and we will get back to you, usually within one working day.
- Live within ten working days
- Plans from £99+VAT a month
- No contract, cancel anytime
Prefer email? [email protected]
Tell us about your business
Your name, business and a quick message is all we need.
