Social media management for gyms

More trial passes, fuller classes and members who stick around. We plan, design and post social media for gyms, PT studios and fitness clubs, so you can stay on the gym floor instead of on your phone.

See gym plans See example posts

From £99+VAT a monthNo contractRated 5.0 on Google

Sound familiar?

Great gym. Quiet feed.

The energy in your gym is brilliant. Your Instagram just doesn't show it. That's not because you don't care. It's because running a gym leaves no time for content.

Posting stops when you get busy

The new year rush is exactly when you need to be posting, and exactly when you have no time to do it.

Classes never make it online

A new class launches, a slot opens up or the timetable changes, and nobody outside the building hears about it.

The big chains look slicker

Budget chains post polished offers every day. Your coaching and community are better, but your feed doesn't show it.

Personal trainer spotting a gym member on the bench press

Social media for gyms

You train the members. We'll fill the timetable.

99social takes your social media off your plate completely. We plan the content, design every post in your gym's style, write the captions and schedule it all, so your feed stays busy even in your busiest weeks.

Offers and trial passes bring new people through the door. Class launches and timetable updates fill the spaces. Tips, challenges and member stories give people a reason to keep coming back.

Your dedicated account manager gets to know your gym, your coaches and your members. Send us your photos and news whenever you have them, and you approve every post before it goes live.

Hand over your socials

What we post

Six kinds of post that grow a gym

A good gym feed is never just offers. We mix six types of content so people see your deals, your classes, your know-how and your community. These are real posts we have designed for fitness clients, shown without their branding.

Gym social media post: £0 joining fee, this week only — **OffersTurn followers into members**Time-limited offers with a clear deadline, so people join this week instead of someday.

Gym social media post announcing a new Glutes and Core class with first class free — **ClassesFill new classes fast**Launch posts with the day, time and length up front, plus a reason to try it.

Gym social media post: training tip explaining progressive overload — **Training tipsShow off your coaching**Simple, useful advice that proves your coaches know their stuff.

Gym social media post asking followers if they train best in the AM or PM — **EngagementGet people talking**Quick polls and questions that get comments and push your posts further.

Gym social media post: November 30 day squat challenge — **ChallengesBuild a habit around your gym**Monthly challenges that members join, share and tag you in.

Gym social media post: five star member review — **Member storiesLet members sell it for you**Real reviews, shared with permission, that show what it is like to train with you.

Planned around the fitness year

The right post at the right time of year

Gyms have seasons. We plan your content months ahead, so you're ready for the busy times and still bringing people in when it goes quiet.

Jan to Feb

New year, new members

Be the gym people find when they make their resolution, then help them keep it.

Joining offers
Beginner guides
Two week check-ins

Mar to May

The pre-summer push

Lighter evenings and holiday plans bring a second wave of motivation.

Challenges and programmes
Outdoor and bootcamp classes
Bring a friend offers

Jun to Aug

Keep them coming

Holidays and heatwaves empty gyms. Content gives members a reason to keep training.

Short workouts
Member spotlights
Summer timetables

Sep to Dec

Back to routine

September feels like a fresh start, and December is the time to get ahead of January.

New term class launches
Gift memberships
Early bird January offers

The difference

Doing it yourself vs letting us do it

Doing it yourself

Posting when you remember, usually after closing
Phone photos with no plan behind them
Offers announced the day before they end
Feed goes quiet in January, your busiest month
No idea which posts actually bring people in

With 99social

Three to six posts a week, planned a month ahead
Every post designed in your gym's branding
Offers and class launches promoted in good time
Your feed stays busy when the gym is busiest
A dashboard that shows what's working

Ready for a busier gym floor?

Tell us about your gym and we will get back to you, usually within one working day.

Send us an enquiry

Group fitness class training on mats in a bright gym studio

Why it matters

Why gyms need social media

Nobody joins a gym without looking it up first. They check your Instagram to see the space, the equipment, the coaches and, most of all, whether people like them train there. A busy, friendly feed answers those questions before they walk in.

Social media also keeps the members you already have. Challenges, shout-outs and class updates make people feel part of something, and members who feel part of something are far less likely to cancel. Want ideas to try yourself? Read our social media post ideas for gyms.

InstagramYour shop window. Class clips, transformations, offers and the faces behind your gym.

FacebookReaches local people of every age, and is ideal for offers, events and member groups.

TikTokShort, fun workout and behind the scenes videos that reach people who have not found you yet.

Google BusinessPosts and photos that show up when people search for a gym near me. Want more reach? Add paid social ads.

Every one of our social media campaigns was done to perfection and created us a lot of new business. Would highly recommend to anyone.

★★★★★Verified Google review
Read all 80+ reviews

How it works

Live in ten working days. No contract.

Getting started takes one short form. We do the rest, and you can pause or cancel whenever you need to.

Choose a plan

Choose your plan

Basic, Standard or Pro, billed monthly with no contract.

Tell us about your gym

Your members, your classes, your coaches and what you want more of.

Send us your photos and news

Snap it on your phone and send it over. We turn it into proper content.

Approve and relax

Check your posts in the dashboard and we schedule everything for you.

Social media plans for gyms

Fully managed social media for your gym from £99+VAT a month, with no contract. Cover up to 4 platforms, with video content on Standard and Pro.

Basic

£99+VAT a month

For businesses that want to stay active and consistent on social media, without the hassle.

3weekly posts

2social platforms

0monthly videos

Custom static graphics
Dashboard with basic analytics

Not included: Video, carousels, infographics, longer-form social content, Stories or WhatsApp support

Choose Basic

Standard

Pro

£299+VAT a month

For businesses that want social media working hard every week, with Stories and pro analytics.

6weekly posts

4social platforms

6monthly videos

Premium graphics, carousels & infographics
2 Stories a week
Pro analytics dashboard
WhatsApp support

Choose Pro

Every plan includes

Dedicated account manager
UK-based team
Email support
No contract

Free guides

Social media guides for gyms

Ideas and advice from our blog, written for gyms. Free to read, and yours to use.

Post ideasSocial media post ideas for gymsRead the guide →GuideSocial media tips for personal trainersRead the guide →

Platforms we manage for gyms:Instagram TikTok Facebook Google Business Profile See all platforms →

Questions

Gym social media FAQs

Do you work with independent gyms and small studios?

Yes. We work with independent gyms, PT studios, CrossFit boxes, boxing clubs, yoga and Pilates studios and bootcamps, from single sites to small groups.

Which social media platforms are best for gyms?

Instagram is usually the most important, followed by Facebook for local reach and offers. TikTok is great for short workout videos, and Google Business Profile helps when people search for a gym nearby.

Can you use our own photos and videos?

Yes, and we recommend it. Real photos of your space, coaches and members perform far better than stock images. Send them over whenever you like and we edit them into posts, carousels and videos.

Can you promote our offers and class timetable?

Yes. Joining offers, trial passes, new classes and timetable changes are built into your content plan, so they are promoted in good time rather than at the last minute.

Do you post member photos and transformations?

Only with the member's permission. We can share before and after stories, but we avoid unrealistic claims and follow advertising rules, so your posts stay honest and inclusive.

How much does social media management for gyms cost?

Our plans start at £99+VAT a month for Basic, £199+VAT for Standard and £299+VAT for Pro, with no contract. A traditional marketing agency typically charges £500+ a month.

Will social media actually get us more members?

It helps people find you, trust you and take the first step. Regular offers, class launches and member stories keep your gym front of mind, and paid social ads can add a fast boost in January or before summer.

Is there a minimum contract?

No. We charge upfront for the month ahead, and you can cancel, pause or come back whenever you need. Just give us at least ten working days' notice before your next billing date.

Do I get to approve posts before they go live?

Yes. Your content goes into your dashboard the week before it is due, so you can review it and request changes. If we don't hear from you, it is published as planned.