Nobody wakes up excited to find an accountant. They go looking when a deadline is close, a tax bill is a shock or their current accountant has stopped answering emails. The practice they pick is the one that has been making tax feel manageable in their feed all year.
Here are 25 social media post ideas for accountants and bookkeepers, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
What should an accountant post on social media?
The short answer: deadline reminders people are grateful for, plain English tax tips, proof from clients you have helped and a friendly look at the team behind the numbers. Three posts a week covering that mix is enough.
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Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy accountant.
The next deadline and what they need to do about it.
One allowance, expense or rule explained simply.
A team profile, a client review or a win.
Self assessment, payroll, bookkeeping or year end accounts.
January self assessment, the new tax year in April and the Budget.
A reminder that a first conversation is free.
Post ideas that remind and inform
Tax runs on deadlines, which gives you a content calendar for free.
Deadline countdowns
Self assessment on 31 January, payments on account in July, VAT quarters. Post early and often.
Budget summaries
What the Budget means for sole traders and small companies, posted the same day.
Making Tax Digital updates
Explain who is affected, from when and what they need to do.
New tax year changes
Thresholds, allowances and rates from 6 April in one simple graphic.
Key dates calendar
A monthly post of what is due. Our 2027 social media calendar helps you plan ahead.
Penalty warnings
What a late return actually costs. A gentle nudge that brings in work.
Post ideas that share your expertise
Give away useful knowledge and people assume, rightly, that you know plenty more.
Allowable expenses
"Can I claim for working from home?" One expense per post.
Jargon busters
Payments on account, dividends, flat rate VAT. Two sentences each.
Sole trader or limited company
The question every growing business asks. Lay out the pros and cons.
Software tips
Quick wins in Xero, QuickBooks or FreeAgent. Tag the software for extra reach.
Start-up advice
What to do in your first month in business: register, open an account, keep receipts.
Common mistakes
The errors you see every January and how to avoid them.
Post ideas that build trust
People want an accountant who answers the phone and speaks plain English. Show them that is you.
Client reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Meet the team
A photo and a few lines about each person, including who answers which questions.
Client wins
A tax saving found or a stressful HMRC letter resolved, with details kept anonymous.
Qualifications and memberships
ACCA, ICAEW, AAT or software partner status.
How you work
Fixed monthly fees, response times and what happens when a client joins.
Switching made easy
Explain how simple it is to change accountant. Many people stay put because they think it is hard.
Local business shout-outs
Celebrate client launches and anniversaries. They will share it.
Post ideas that get people talking
These keep you in the feed, so you are the first name people think of. Here is more on how to generate more engagement.
Can I claim it?
Post an unusual expense and ask followers to vote yes or no before you answer.
Polls
"Have you filed your tax return yet?" Honest answers guaranteed in January.
Receipt confessions
"Where do you keep your receipts?" Shoebox answers welcome.
Tax myths
"You do not pay tax on a side hustle under a grand." Explain the trading allowance properly.
Team fun
January survival kits, deadline day pizza and charity days.
Ask the accountant
Invite general questions and answer the best ones in a follow-up post.
Accountant captions you can use
Swap in your own details and they are ready to go.
31 January is closer than you think ⏰
If your self assessment is still on the to-do list, send us your paperwork this week.
Message us and we will take it from there.
Working from home?
You may be able to claim a proportion of your household bills as a business expense.
Ask us how to work it out properly.
Can I claim it?
A new suit for client meetings.
Yes or no? Vote below and we will reveal the answer tomorrow.
Hashtags for accountants and bookkeepers
Use two or three of these, then add hashtags for your town and the services you want more of.
- #Accountant
- #Bookkeeper
- #TaxTips
- #SelfAssessment
- #SmallBusinessUK
- #SelfEmployed
- #MakingTaxDigital
- #TaxReturn
- #Xero
- #BusinessTips
Accountant social media dos and don'ts
Do
- Post deadline reminders several weeks ahead, not the day before
- Add a line that posts are general guidance and circumstances vary
- Reply to comments and messages quickly, as questions turn into enquiries. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy client for a review
Don't
- Share anything that could identify a client's finances
- Give personal tax advice in the comments. Move it to a call
- Use jargon without explaining it
- Post only when things are quiet. Consistent feeds win more enquiries
- Rely on stock photos. Real photos of your own team and work are more convincing
Accountant social media FAQs
What should an accountant post on social media?
A mix of deadline reminders, plain English tax tips, client reviews and team content. Aim for posts that remind and inform, share your expertise, build trust and get people talking.
How often should an accountant post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for accountants and bookkeepers?
LinkedIn and Facebook matter most. LinkedIn reaches business owners and directors, and Facebook reaches sole traders and local firms. Add Google Business Profile so you show up when people search for an accountant near them.
When should accountants post about self assessment?
Start in October and build through to 31 January. Early reminders win new clients, and late ones catch the panickers.
Can accountants share client success stories?
Yes, with permission. Keep figures and identifying details out unless the client has agreed to be named.
