International Women's Day is one of the biggest awareness days of the year on social media, and it's one businesses of every size can take part in. Done well, it's a chance to celebrate the women in your team, your customers and your community. Done badly, it can look like a box-ticking exercise, and people notice.
Here are 40+ International Women's Day social media post ideas for small businesses, including ideas for your team, LinkedIn and B2B, ideas for your industry, a team spotlight interview template, captions and the mistakes to avoid.
When is International Women's Day 2027?
International Women's Day 2027 is on Monday 8 March. It falls during Women's History Month, which runs through March, and the day after Mother's Day on Sunday 7 March, so plan the two together and keep them clearly separate.
- 40+ post ideas
- Team spotlight template
- LinkedIn and B2B ideas
Key dates for celebrating women
International Women's Day is the big one, but these dates give you reasons to keep the conversation going through the year.
International Women's Day post ideas for your team
The strongest posts come from inside your business. Real people, real stories, shared with their permission.
Spotlight the women in your team
A photo and a few lines on what each person does and what she loves about it. There's an interview template further down.
Share a founder story
If your business was founded or is led by a woman, tell the story of how it started and what it took.
Map a career journey
"From apprentice to manager" or "from work experience to director". Progress stories inspire people.
A day in the life
Follow a team member through her working day in Stories or a short reel.
Celebrate the mentors
Ask your team who helped them along the way, and give those people a shout out.
Hand over your account
Let a team member take over your Stories for the day and show your business through her eyes.
Ideas to celebrate women beyond your business
Feature your customers
Share a story or review from a woman whose business or life you've helped, with her permission.
Shout out women-led local businesses
Tag the women-run businesses you buy from, work with or admire. They'll often share it.
Celebrate your suppliers and partners
Spotlight the women behind the businesses you rely on.
Women who changed your industry
A carousel on the trailblazers in your sector, past and present. Great for Women's History Month too.
Support a women's charity
Donate, fundraise or volunteer, and invite your followers to join in.
Show what you're actually doing
This is what separates a meaningful post from a performative one. If you're doing something real, say so.
Share your policies
Flexible working, enhanced maternity and shared parental leave, menopause support. Explain what you offer and why.
Talk about training and progression
Share how you support women into leadership, apprenticeships or new skills.
Be honest about where you are
If you're working on balance in your team or industry, say what you're doing about it. Honesty lands better than polish.
Announce a partnership or pledge
Mentoring schemes, school talks or work experience for girls and young women.
Ideas to get your audience involved
"Tag a woman who inspires you"
Simple, positive and shareable. It puts your post in front of new people.
Ask a question
"Who was the woman who made the biggest difference to your career?" gets thoughtful replies.
Host a live Q&A or panel
Invite women from your team or industry to share their experiences on Instagram Live or LinkedIn Live.
International Women's Day ideas for LinkedIn
IWD is huge on LinkedIn, so it's a brilliant day for B2B brands.
Publish a LinkedIn article
Write about women in your industry, what's changing and what still needs to. Here's why LinkedIn articles are worth it.
Share client success stories
Celebrate the women-led businesses you work with and the results you've achieved together.
Post from leaders' profiles
Personal posts from founders and directors often get more reach than the company page.
Run a short series
Spread team spotlights across the whole week, or the whole of Women's History Month.
International Women's Day ideas for your industry
A few ideas tailored to your sector.
Professional services
- Women leaders in your firm
- Advice for women starting a business
- Your flexible working approach
Trades and construction
- Women in trades spotlights
- Apprenticeship opportunities
- Breaking stereotypes on site
More: construction post ideas
Hospitality and food
- The women in your kitchen
- Women-led suppliers and producers
- A special dish or drink with a charity donation
More: hospitality post ideas
Retail and beauty
- Women-made products you stock
- The team behind the brand
- Customer stories and transformations
More: beauty salon post ideas
Health and care
- Your nurses, carers and clinicians
- Women's health awareness
- Career paths into care
More: healthcare post ideas
Education and charities
- Inspiring alumni or volunteers
- Girls in STEM activities
- Fundraising for women's causes
More: charity post ideas
Team spotlight interview template
Send these five questions to the women in your team, pair the answers with a good photo and you've got a post, a carousel or a whole week of content. Always check people are happy to be featured.
- What does your role involve day to day?Shows people what the job actually looks like.
- How did you get into this industry?Career journeys are what people relate to most.
- What are you most proud of in your career so far?Gives you a strong, positive quote to pull out.
- Which woman has inspired you, and why?A lovely way to celebrate someone beyond your team.
- What advice would you give someone starting out?Useful, shareable and great for younger followers.
International Women's Day captions you can use
Swap in your own details and they're ready to go.
Happy International Women's Day 💜
Meet [name], our [role]. She joined us [time] ago and has been [achievement] ever since.
"[Quote from her interview.]"
Thank you for everything you bring to the team, [name].
[Number] years ago, I started [business] from [where it started] 💪
There were moments I wasn't sure it would work, and plenty of people who helped me keep going.
This International Women's Day, I want to thank the women who backed me, and every woman building something of her own.
Who inspired you to take the leap? Tell me below.
Today is International Women's Day, so here's what we're actually doing, not just saying 👇
We offer [policy or initiative], and [stat or outcome].
We know there's more to do, and we're committed to [next step].
What has made the biggest difference in your workplace?
International Women's Day hashtags
Use the official hashtags plus one or two for your industry. The official campaign theme is usually announced in the months before, so add its hashtag once it's confirmed.
- #InternationalWomensDay
- #IWD2027
- #WomensHistoryMonth
- #WomenInBusiness
- #WomenInLeadership
- #WomenSupportingWomen
- #FemaleFounder
- #WomenInSTEM
- #WomenInConstruction
- #WomenOwnedBusiness
International Women's Day dos and don'ts
Do
- Feature real women from your team, customers and community
- Ask permission before featuring anyone
- Back your posts up with real actions and policies
- Keep celebrating women all year, not just on 8 March
- Plan and schedule your posts in advance
Don't
- Turn it into a sales promotion or a discount code
- Post a generic stock graphic and nothing else
- Make claims you can't back up
- Rely on clichés like pink everything or "girl boss"
- Mix it up with Mother's Day the day before
International Women's Day social media FAQs
When is International Women's Day 2027?
International Women's Day 2027 is on Monday 8 March. It falls during Women's History Month and the day after Mother's Day.
What is the International Women's Day 2027 theme?
The official campaign theme is set by the International Women's Day organisers and is usually announced in the months before. Check the official website before you create your graphics.
Should small businesses post about International Women's Day?
Yes, as long as it's genuine. Celebrating real people in your business and community works far better than a generic graphic.
How do I avoid my posts looking performative?
Focus on real people and real actions. Share what your business actually does to support women, and be honest about what you're still working on.
Can 99social create my International Women's Day content?
Yes. We plan, design, write and schedule content for UK small businesses from £99+VAT a month, with key dates like this built in. See our social media management for small businesses.
