1. Home
  2. Industries
  3. Beauticians
Beauty therapists, aestheticians and skin clinics

Social media management for beauticians

More bookings, more rebookings and a feed as polished as your treatments. We plan, design and post social media for beauty therapists, facialists, lash and brow artists and nail technicians, so you can stay with your clients.

From £99+VAT a monthNo contract5.0 on Google
FacialsLashesBrowsNailsWaxingSkinAesthetics
The treatment menu

Every treatment, its own content

Your feed should look like your treatment menu: a little of everything, each done properly. Here is how we plan posts across the services you offer.

Facials and skin

Glow offers, skin tips

Seasonal skincare advice, treatment explainers and offers that fill quiet weekdays.

Lashes and brows

Aftercare, infills

Aftercare posts that make sets last, and reminders that bring clients back for infills.

Nails

Polls, trends

This or that polls, seasonal colours and close-ups of your latest sets.

Waxing and body

Reassurance, how-tos

Friendly what to expect posts that help first-timers feel ready to book.

Aesthetics and advanced skin

Consultations, education

Educational posts that promote consultations, written within the advertising rules.

You and your studio

Team, reviews

Your face, your space and your happy clients, because people book people.

Rebook, refer, repeat

Beauty runs on regulars. Your feed should too.

A new client is lovely. A client who rebooks every three weeks, and brings her friends, is a business. We plan content that keeps clients coming back.

Aftercare that keeps you in mind

Helpful tips after every treatment, so clients think of you between appointments.

Reminders when it is time to rebook

Infill, maintenance and seasonal reminders timed to your treatment cycles.

Reviews that bring the referrals

Happy client stories that friends share, tag and screenshot.

Example beauty post: lash extensions aftercare tips, make them last
Your feed, curated

A feed people want to follow

Clients scroll your grid before they book. A mix of treatments, tips and personality makes it look established, inviting and worth the price.

  • Engagement polls and opinions that get comments
  • Education skin and aftercare tips people save
  • Offers seasonal campaigns that fill the diary
  • Courses training promotions for academies and educators
  • Personality you, your studio and your clients

Real posts we have designed for beauty clients, shown without their branding. On Basic, three posts a week go out on both Instagram and Facebook.

YS
yourbeautystudioFacials, lashes and nails. Book via the link below.
Example beauty post: autumn nails, this or that poll
Example beauty post: glow season, book any facial and get LED therapy free
Example beauty post: SPF in November? Yes
Example beauty post: become a brow pro, training course promotion
Example beauty post: unpopular beauty opinion, brows are sisters not twins
Christmas gift vouchers
More from our beauty clients

From skin clinics to spa days

Every studio has its own look. These are real posts we have designed for beauty and aesthetics clients, each in their own brand style.

Example aesthetics post: key treatment areas on the face
Aesthetics educationTreatment area guidesClear, calm explainers that help clients understand what to ask about at a consultation.
Example aesthetics post: lip filler before and after
Before and afterGenuine resultsReal, unretouched before and afters, only ever shared with the client's consent.
Example spa post: unwind this weekend, book a beauty or spa treatment
Spa and wellnessWeekend booking pushesRelaxing, on-brand offers that fill the diary for the weekend ahead.

Real posts shown without client branding.

Beauty know-how

Beautiful and compliant

Beauty and aesthetics advertising has rules many studios do not know about, until a post gets reported. We build them into everything we create.

ASA and CAP

No miracle claims

Results are described honestly, without promises that a treatment will transform skin or last forever.

Filters

Real results only

We never apply filters that exaggerate how a treatment or product works, in line with ASA guidance.

Botox and fillers

Consultations, not injections

Botulinum toxin is a prescription-only medicine and cannot be advertised to the public. We promote consultations instead.

Client photos

Consent first

Before and afters and reviews are only shared with your client's permission.

Read the ASA guidance on advertising botulinum toxin. You approve every post before it goes live.

“Every one of our social media campaigns was done to perfection and created us a lot of new business. Would highly recommend to anyone.”

Verified Google reviewRead all 80+ reviews
Platforms

Where beauty businesses grow

Instagram leads for almost every studio, with Facebook close behind. Standard adds a third platform and video, Pro covers up to four with Stories. Want ideas to try yourself? Read our social media post ideas for beauty salons.

Instagram

Your portfolio and booking engine. Treatments, transformations and Stories.

Facebook

Local clients, community groups and offers that get shared.

TikTok

Treatment videos and day-in-the-life clips, on Standard and Pro.

Google Business

Posts that appear when people search for a beautician nearby.

How it works

Glowing feed in ten working days

1

Pick a plan

Basic, Standard or Pro, with no contract.

2

Tell us about you

Your treatments, your style and the clients you love.

3

We plan your month

Posts designed around your menu, offers and seasons.

4

You approve, we post

Check it all in your dashboard, then we schedule it.

Social media plans for beauticians

Fully managed social media for your studio from £99+VAT a month, with no contract. Cover up to 4 platforms, with video content on Standard and Pro.

Basic

£99+VAT a month
For businesses that want to stay active and consistent on social media, without the hassle.
3weekly posts
2social platforms
0monthly videos
  • Custom static graphics
  • Dashboard with basic analytics

Not included: Video, carousels, infographics, longer-form social content, Stories or WhatsApp support

Standard

Most popular

£199+VAT a month
For businesses ready to grow their audience, with video, carousels and more platforms.
3weekly posts
3social platforms
4monthly videos
  • Premium graphics, carousels & infographics
  • Dashboard with basic analytics
  • WhatsApp support

Not included: Stories

Pro

£299+VAT a month
For businesses that want social media working hard every week, with Stories and pro analytics.
6weekly posts
4social platforms
6monthly videos
  • Premium graphics, carousels & infographics
  • 2 Stories a week
  • Pro analytics dashboard
  • WhatsApp support
Every plan includes

  • Dedicated account manager
  • UK-based team
  • Email support
  • No contract
Questions

Beautician social media FAQs

Do you work with beauticians and beauty therapists?

Yes. We manage social media for beauty therapists, facialists, lash and brow artists, nail technicians, waxing specialists and skin clinics across the UK, from home studios to busy salons.

What should a beautician post on social media?

A mix of treatment showcases, aftercare and skincare tips, polls, client reviews, seasonal offers and posts about you and your studio. We plan it around your treatment menu and your rebooking cycles.

Can you advertise Botox and fillers for my clinic?

We can promote your aesthetics consultations, but not Botox itself. Botulinum toxin is a prescription-only medicine, so it cannot be advertised to the public. We write within the ASA and CAP rules, and you approve every post.

Can you use photos of my clients' treatments?

Yes, with your client's permission. Send us your best before and afters and we will turn them into polished posts, never filtered to exaggerate the results.

Which social media platforms are best for beauticians?

Instagram is the priority for most beauty businesses, with Facebook close behind for local clients. TikTok suits treatment videos on Standard and Pro, and Google Business Profile helps people nearby find you.

How much does social media management for a beautician cost?

Our plans start at £99+VAT a month for Basic, £199+VAT for Standard and £299+VAT for Pro, with no contract. A traditional agency typically charges £500+ a month.

Is there a minimum contract?

No. We charge upfront for the month ahead, and you can cancel, pause or come back whenever you need. Just give us at least ten working days' notice before your next billing date.

Can you reply to comments and booking enquiries?

Yes, with our community management add-on from £40+VAT an hour. A real person replies while you are with a client and points people to your booking link.

Get started

Spend less time posting. More time on treatments.

Tell us about your studio and we will get back to you, usually within one working day.

  • Live within ten working days
  • Plans from £99+VAT a month
  • No contract, cancel anytime

Prefer email? [email protected]

Tell us about your studio

Your name, studio and a quick message is all we need.

Your next regular is scrolling right now.Plans from £99+VAT a month. No contract, cancel anytime.

Get started