Social media management for hotels and holiday lets
More direct bookings, fewer empty nights and less commission to the booking sites. We plan, design and post social media for hotels, B&Bs, holiday cottages and short-term lets, so your rooms sell themselves.
Every direct booking keeps more of the money
Booking sites are great for being found, but every stay they send you costs commission. Social media is how guests discover you, fall for your place and book on your own website instead.
- Book direct perks, like late checkout
- Your website link on every post
- Returning guests reminded to rebook
Illustrative example. Commission rates vary by platform and listing.
Summer sells itself. January needs a nudge.
Your peak season fills up on its own. The real value of social media is in the shoulder months and the long, quiet winter, when a well timed offer can turn empty nights into bookings.
Illustrative only. Every property is different.
Guests book a feeling, not a bed
The walk from the door, the breakfast, the dog-friendly sofa. We show guests what a stay with you actually feels like, so they want to be there.
Real posts we have designed for hospitality clients, shown without their branding.
Offers guests can trust
Holiday and hotel advertising has tightened up. We build the rules into every post, and you approve everything before it goes live.
Prices in full
Any price we post includes all the fees a guest has to pay, like cleaning and booking fees, in line with UK rules on drip pricing.
Genuine reviews only
We only share real reviews from real guests, never edited or made up. Fake reviews are now banned in the UK.
Offers with clear terms
Dates, minimum stays and availability are spelled out, so nobody feels misled at checkout.
Accurate descriptions
Photos and claims match the property, from the sea view to the hot tub.
See the Digital Markets, Competition and Consumers Act 2024 guidance from GOV.UK.
“Every one of our social media campaigns was done to perfection and created us a lot of new business. Would highly recommend to anyone.”
★★★★★ Verified Google review
Where guests find places to stay
On Basic, three posts a week go out on both Instagram and Facebook. Standard adds a third platform and video tours, and Pro covers up to four with Stories.
The shop window for stays. Rooms, views, food and the little details guests save for later.
Offers, returning guests and local community groups, especially for B&Bs and pubs with rooms.
Property tours and local guides that reach new guests, on Standard and Pro.
Posts that appear when travellers search for somewhere to stay nearby.
Live in ten working days
Pick a plan
Basic, Standard or Pro, with no contract.
Tell us about your place
Your rooms, your area and the nights you need to fill.
Send us photos
Rooms, views and breakfasts, or we use quality imagery that suits you.
You approve, we post
Check everything in your dashboard, then we schedule it.
Social media plans for hotels and holiday lets
Fully managed social media for your property from £99+VAT a month, with no contract. Cover up to 4 platforms, with video content on Standard and Pro.
Basic
- Custom static graphics
- Dashboard with basic analytics
Not included: Video, carousels, infographics, longer-form social content, Stories or WhatsApp support
Standard
Most popular
- Premium graphics, carousels & infographics
- Dashboard with basic analytics
- WhatsApp support
Not included: Stories
Pro
- Premium graphics, carousels & infographics
- 2 Stories a week
- Pro analytics dashboard
- WhatsApp support
- Dedicated account manager
- UK-based team
- Email support
- No contract
Hotel and holiday let social media FAQs
Anything else? Send us a message and we will get back to you within one working day.
Do you work with hotels, B&Bs and holiday lets?
Yes. We manage social media for independent hotels, B&Bs, holiday cottages, Airbnb hosts, glamping sites and serviced apartments across the UK, from a single cottage to small hotel groups.
Can social media help us get more direct bookings?
Yes. Regular posts that show off your property and area, with a link to your own booking page and perks for booking direct, encourage guests to book with you rather than through a booking site that takes commission.
What should a holiday let post on social media?
A mix of property photos, local walks and attractions, guest reviews, seasonal offers, behind the scenes and engagement posts. We plan it around your seasons, so quiet months get the strongest offers.
Can you promote offers for our quiet season?
Yes. Tell us which dates you need to fill and we plan offers around them, with clear terms and prices that include all mandatory fees.
Which social media platforms are best for hotels and holiday lets?
Instagram is the priority for most properties, with Facebook close behind for offers and returning guests. TikTok suits property tours on Standard and Pro, and Google Business Profile helps travellers searching nearby.
How much does social media management for a holiday let cost?
Our plans start at £99+VAT a month for Basic, £199+VAT for Standard and £299+VAT for Pro, with no contract. A traditional agency typically charges £500+ a month.
Is there a minimum contract?
No. We charge upfront for the month ahead, and you can cancel, pause or come back whenever you need. Just give us at least ten working days' notice before your next billing date.
Can you reply to enquiries and comments?
Yes, with our community management add-on from £40+VAT an hour. A real person replies quickly and points guests to your booking page, so no enquiry slips through the net.
Spend less time posting. More time with guests.
Tell us about your property and we will get back to you, usually within one working day.
- Live within ten working days
- Plans from £99+VAT a month
- No contract, cancel anytime
Prefer email? [email protected]
Tell us about your property
Your name, property and a quick message is all we need.
