St Patrick's Day is one of the most joyful dates of the year, and you don't need to be Irish to join in. It's huge for pubs, bars and restaurants, but any business can get involved with a bit of green, a fun poll or a nod to the Irish members of your team and customer base.
Here are 35+ St Patrick's Day social media post ideas for small businesses, with ideas for hospitality and everyone else, a poll pack, ideas for your industry, captions and hashtags, plus how to celebrate without falling back on tired stereotypes.
When is St Patrick's Day 2027?
St Patrick's Day is always on 17 March, and in 2027 it falls on a Wednesday. It's a bank holiday in Northern Ireland, so businesses there should share their opening hours. Elsewhere in the UK, expect the celebrations to roll into the following weekend.
- 35+ post ideas
- Ready-made polls
- Ideas for every business
The four patron saints' days in 2027
St Patrick's Day is the biggest of the four, but if your customers are spread across the UK, these make a lovely year-long series.
St Patrick's Day post ideas for the week before
Give people time to make plans, especially when the day falls midweek.
Announce your plans
Live music, a special menu, decorations or a themed night. Tell people early.
Open bookings
Tables and events fill up fast, so make booking easy and share how quickly it's going.
Run a countdown
Use a countdown sticker in Stories so followers get a reminder on the day.
Tease your green menu
Green cocktails, soda bread, Irish stew or a green cupcake. Show a sneak peek.
Share some history
A short carousel on who St Patrick was and why the shamrock matters. Easy and educational.
Post ideas for St Patrick's Day itself
A Happy St Patrick's Day post
A team photo with a touch of green beats a stock leprechaun every time.
Go green
Switch your profile picture or cover image to a green version of your logo for the day.
Show the atmosphere
Live music, a busy bar or a parade passing by. Stories are perfect for this.
Run a "find the shamrock" game
Hide a shamrock in a photo or in your shop window and ask people to spot it.
A pot of gold giveaway
Give away a voucher or hamper. "Tag who you'd share your pot of gold with" works nicely. Our giveaway guide covers the rules.
Feeling lucky?
A lucky dip, spin-the-wheel offer or "lucky 17%" discount code for the day.
Celebrate Irish team members
If you have Irish colleagues, ask them how they celebrate and share their story, with their permission.
St Patrick's Day ideas for every business
You don't need a pint of anything to take part.
Your lucky charm
Share the product, tool or team member your business couldn't do without.
Green tips
St Patrick's Day is a nice excuse for eco tips linked to what you do.
Irish suppliers and partners
Shout out the Irish businesses you buy from or work with.
A team "go green" photo
Ask everyone to wear something green and post the result.
Things we love about Ireland
A light-hearted carousel of favourite places, music, food or phrases.
St Patrick's Day ideas for B2B businesses
A gentle nod works well on LinkedIn.
Celebrate clients in Ireland
Thank the clients and partners you work with across Ireland and Northern Ireland.
"Luck has nothing to do with it"
Share the hard work behind a recent client success.
Your Northern Ireland opening hours
If you have a team or clients there, flag the bank holiday so nobody's caught out.
The St Patrick's Day poll pack
Polls are the easiest engagement win of the day. Use these in Instagram and Facebook Stories, or as a LinkedIn poll. The percentages are just for show.
St Patrick's Day post ideas for your industry
A few ideas tailored to your sector.
Pubs and bars
- Live music and event line-ups
- Booking reminders for the weekend
- Behind the bar on the big night
More: bar social media tips
Restaurants and cafes
- An Irish-inspired special
- Green bakes and treats
- Family-friendly afternoon events
More: restaurant post ideas
Retail and gifts
- Green product edits
- Irish-made products you stock
- A lucky dip offer
More: retail post ideas
Gyms and fitness
- A St Patrick's fun run or 5k
- A green workout kit challenge
- Post-celebration recovery tips
More: gym post ideas
Hotels and B&Bs
- Weekend break packages
- Local parade and event guides
- An Irish breakfast special
More: hotel post ideas
Nurseries and schools
- Shamrock crafts
- Stories and songs from Ireland
- A green dress-up day
More: nursery post ideas
St Patrick's Day captions you can use
Swap in your own details and they're ready to go.
St Patrick's Day is nearly here ☘️
Join us on Wednesday 17 March for live music, great food and the best atmosphere in town.
Tables are filling up fast, so get yours booked.
Reserve your spot at the link in our bio.
Happy St Patrick's Day from the whole team 🍀
We dug out every bit of green we own for this photo.
Whatever you're doing today, we hope the luck of the Irish is with you.
How are you celebrating? Tell us below.
A quick note for St Patrick's Day ☘️
Wednesday 17 March is a bank holiday in Northern Ireland, so our hours are changing.
We'll be open [hours], and back to normal on Thursday.
Happy St Patrick's Day, everyone!
St Patrick's Day hashtags
Use two or three of these, then add hashtags for your industry and location. And remember, it's Paddy's, not Patty's.
- #StPatricksDay
- #StPaddysDay
- #PaddysDay
- #LuckOfTheIrish
- #GoGreen
- #Slainte
- #IrishPride
- #NorthernIreland
- #LiveMusic
- #SupportLocal
St Patrick's Day dos and don'ts
Do
- Post your plans and bookings well ahead, especially midweek
- Celebrate Irish culture, music, food and people
- Share opening hours if you trade in Northern Ireland
- Encourage people to celebrate responsibly
- Plan and schedule your posts in advance
Don't
- Lean on stereotypes about Irish people or drinking
- Write "St Patty's Day". It's Paddy, short for Pádraig
- Rely on cartoon leprechaun stock graphics
- Make every post about alcohol
- Forget it's a bank holiday in Northern Ireland
St Patrick's Day social media FAQs
When is St Patrick's Day 2027?
St Patrick's Day is always on 17 March. In 2027, it falls on a Wednesday.
Is St Patrick's Day a bank holiday in the UK?
It's a bank holiday in Northern Ireland, but not in England, Scotland or Wales.
Should businesses that aren't Irish post about St Patrick's Day?
Yes. It's celebrated around the world, and a friendly, inclusive post works for almost any business. Just keep it respectful and avoid stereotypes.
Is it St Paddy's or St Patty's?
It's St Paddy's. Paddy is short for Pádraig, the Irish form of Patrick. Patty is short for Patricia.
Can 99social create my St Patrick's Day content?
Yes. We plan, design, write and schedule content for UK small businesses from £99+VAT a month, with dates like this built in. See our social media management for small businesses.
