Pancake Day is one of the most fun, low-effort dates of the year on social media. Everyone has an opinion on toppings, everyone loves a flipping fail, and it's a gift for cafes, restaurants and food brands. But you don't have to sell pancakes to join in. A team flip-off or a "lemon and sugar or Nutella?" poll works for any business.
Here are 35+ Pancake Day social media post ideas for small businesses, with ideas for food businesses and everyone else, a poll pack, a recipe carousel plan, captions and hashtags.
When is Pancake Day 2027?
Pancake Day 2027 is on Tuesday 9 February, which is also National Pizza Day, so expect some lively toppings debates. The date moves every year because it's tied to Easter. In 2028 it's on Tuesday 29 February, a leap day.
- 35+ post ideas
- Ready-made polls
- Recipe carousel plan
Pancake Day post ideas for the week before
Give people a reason to plan Pancake Day around you.
Announce your Pancake Day menu
Cafes and restaurants: reveal your stacks, specials and opening times a week before.
Open bookings or pre-orders
Make it easy for people to lock in a table, a takeaway slot or a pancake kit.
Run a toppings poll
Ask people to vote on next week's special. They'll want to come and try the winner.
Count down to the big flip
A simple countdown sticker in Stories gives followers a reminder on the day.
Tease a recipe
Share a sneak peek of your recipe, then post the full version on the day.
Post ideas for Pancake Day itself
A slow-motion flip
The simplest, most watchable video there is. Bonus points for a perfect landing.
The team flip-off
Get everyone flipping and post the results, fails very much included.
Sweet or savoury?
A two-option poll that everyone has an opinion on.
A pancake race
Run a mini race outside your shop or office, in the spirit of the famous Olney race.
Pancake art
Shapes, faces or your logo in batter. Let the team get creative.
A Pancake Day offer
A free topping, a stack and a coffee deal, or a discount code for the day.
"Show us your stack"
Ask followers to share their pancakes and tag you, then repost the best ones.
Your perfect stack, layer by layer
A carousel building your ideal pancake, one topping per slide.
Pancake Day ideas for every business
You don't need a kitchen to take part, just a sense of humour.
A team pancake breakfast
Treat the team and post the photo. It shows your culture in one easy post.
Flip it
"Flip" puns are endless. "Flip your boiler before it flips you" works for a heating engineer, for example.
A toppings personality test
"Tell us your topping and we'll guess your job." Silly, fun and very shareable.
Tips with a pancake twist
"Five ways to stop your website falling flat" or "how to avoid a sticky situation with your tax return".
A charity pancake race
Raise money for a local cause and get the whole team involved.
Pancake Day ideas for B2B businesses
Yes, even LinkedIn loves a pancake.
"Stacked" benefits carousel
Build a stack of reasons to choose you, one layer per slide.
The office toppings league table
Poll the team and share the results. It's light-hearted and humanises your brand.
A client thank you
Send a client a pancake kit and share the moment, with their permission.
The Pancake Day poll pack
Polls are the easiest engagement win on Pancake Day. Use these in Instagram and Facebook Stories, or as a LinkedIn poll. The percentages are just for show, so your real results will vary.
Plan a Pancake Day recipe carousel
Recipe carousels get saved and shared more than almost anything else. Use this classic British pancake recipe and six-slide plan, or swap in your own. Need more ideas? Here's what makes a good social media post.
Pancake Day post ideas for your industry
A few ideas tailored to your sector.
Cafes and restaurants
- Your Pancake Day menu reveal
- Bookings and walk-in times
- A slow-motion flip from the kitchen
More: coffee shop post ideas
Bakeries and food brands
- Pancake kits and mixes
- Your toppings and spreads
- A recipe using your products
More: food business post ideas
Shops and convenience stores
- "Everything you need" displays
- Lemons, eggs and flour reminders
- A late-night ingredient rescue
Pubs and bars
- Pancake and pint deals
- A pancake race outside the pub
- Boozy toppings for grown-ups
More: bar social media tips
Gyms and fitness
- Protein pancake recipes
- "Earn your pancakes" workouts
- Healthy topping swaps
More: gym post ideas
Nurseries and schools
- Pancake making with the children
- Pancake races at playtime
- Toppings art with fruit
More: nursery post ideas
Pancake Day captions you can use
Swap in your own details and they're ready to go.
Our Pancake Day menu has landed 🥞
Fluffy stacks, crispy crêpes and toppings you'll be dreaming about.
Served all day on Tuesday 9 February.
Book your table at the link in our bio.
It's the biggest debate of the year 👀
Lemon and sugar, or chocolate spread?
Vote in our Stories and tell us your go-to topping in the comments.
Wrong answers only.
The great office flip-off has begun 🍳
Some of us are naturals. Some of us need a new ceiling.
Watch to the end to see who won.
Happy Pancake Day from the whole team!
Pancake Day hashtags
Use two or three of these, then add hashtags for your food, industry and location.
- #PancakeDay
- #ShroveTuesday
- #PancakeTuesday
- #Pancakes
- #PancakeRace
- #PancakeFlip
- #LemonAndSugar
- #SweetOrSavoury
- #Brunch
- #EatLocal
Pancake Day dos and don'ts
Do
- Post your menu and bookings a week ahead
- Show real flips, real fails and real people
- Use polls and questions for easy engagement
- Show allergens clearly, as pancakes usually contain egg, milk and gluten
- Plan and schedule your posts in advance
Don't
- Leave it until the day itself
- Use a stock photo of someone else's pancakes
- Film children near hot pans or oil
- Take the toppings debate too seriously
- Forget that it marks the start of Lent for many people
Pancake Day social media FAQs
When is Pancake Day 2027?
Pancake Day 2027 is on Tuesday 9 February. In 2028, it falls on Tuesday 29 February.
Why does Pancake Day change every year?
Pancake Day, or Shrove Tuesday, is always the day before Ash Wednesday and 47 days before Easter Sunday. As Easter moves, so does Pancake Day.
Can non-food businesses post about Pancake Day?
Absolutely. Team flip-offs, polls, puns and pancake-themed tips work for any business.
What should I post on Pancake Day?
A slow-motion flip, a toppings poll and a team photo are three easy wins. Food businesses should add their menu and an offer.
Can 99social create my Pancake Day content?
Yes. We plan, design, write and schedule content for UK small businesses from £99+VAT a month, with fun dates like this built in. See our social media management for small businesses.
